The Ohio State University at Newark


Strategic Scan

In 2016, we scanned the campus’s external and internal environments. We identified opportunities and threats in our external environment, and strengths and weaknesses in our internal environment. We then assessed the opportunities, threats, strengths, and weaknesses in terms of the probability of their occurrence or continuance, and the magnitude and direction of their potential impact on the campus.


The External Environment

Opportunities

Community support

Community support is strong, as the success of the Next Generation Challenge scholarship campaign indicates. The campus might draw on that support to generate private funding to fulfill needs for programming and facilities.

Partnerships within the county and region

In 2016, The Works: Ohio Center for History, Art and Technology, in downtown Newark, received recognition from Ohio State’s Office of Outreach and Engagement for the exceptional STEM partnership that it has developed with the campus. For several years, faculty have served as judges or moderators for STEMFest, an annual event that The Works runs for middle school and high school students. Several faculty and the campus’s outreach and engagement staff have participated in Kids’ Tech University, a program established through a partnership involving The Works, Denison University, and Ohio State Newark. Currently, Ohio State Newark and The Works entered are partnering to create and operate a Sci-Dome for K-16 students in downtown Newark. Building on our partnerships with The Works could help us be an even greater contributor to Ohio’s workforce.

Another example of a strong partnership within the county and region is the campus’s LeFevre Fellows program, which connects students to local school districts and community organizations. The campus has great connections with The United Way of Licking County and many students and faculty have engaged the community through Pay-It-Forward grants from the Ohio Campus Compact. The potential to build on these activities and further engage students in community building is strong.


The Newark Earthworks

The cities of Newark and Heath are home to the ancient Newark Earthworks, created by American Indians 2,000 years ago. Recognized as one of the most important ancient sites in North America, the earthworks are currently in process to become the next U.S. World Heritage Site. If the site receives World Heritage status from UNESCO, it will provide opportunities for Ohio State faculty to create courses, internships, as well as outreach and service-learning activities that would connect students and faculty with local businesses, organizations, and American Indian communities. Even without World Heritage status, the Newark Earthworks has been a vehicle for students and faculty to interact with the Ohio History Connection, the National Park Service, and American Indians. The campus is thus in a position to enhance students’ understanding of Ohio’s American Indian history and contemporary tribal governments.


Demographics and population growth

Ohio State Newark enrolls the majority of its students from five Ohio counties, including Licking, Delaware, Franklin, Knox and Fairfield. The Ohio Development Services Agency has projected that persons in the 15-24-year-old age category will increase in each of these counties (by 18.4%, 5.0%, 2.4%, and .004%, respectively) over the period from 2015-2020. This growth should help the campus maintain or grow its enrollment.

Demographic forecasts indicate that Ohio’s population will become increasingly diverse. Projections from the U.S. Bureau of the Census project that from 2015 to 2020, the population of whites will remain virtually unchanged while some minority populations will grow considerably. For example, the number of African Americans will grow by 5.2%, the number of Hispanics will grow by 12.8%, and the number of Asians and Pacific Islanders will grow by 12.0%. Thus, our student population, which is already far more diverse than the population of Licking County, could become even more diverse, and add to the richness of the student experience.


Workforce needs

Reports from economists and national think tanks address the issue of the future economy and note that it will demand a highly educated population to meet economic development and workforce needs. Data from the Bureau of Labor Market Information and The Ohio State Regional Campus Market Research report (2013) provided projections in job growth from 2008 to 2018 and supported the conclusion that strong growth will occur in central Ohio in healthcare jobs and jobs related to information technology (e.g., computer software engineers for computer applications and for systems software, network and computer-systems administrators, computer-systems analysts, and network-systems and data-communications analysts, etc.). Within Licking County, jobs in the tourism sector are likely to increase if the Newark Earthworks becomes a World Heritage site.


Competitive admissions policy at the Columbus campus

Ohio State’s highly competitive admissions policy has encouraged prospective students from outside the region to apply to the regional campuses for their first year of studies at Ohio State.


Threats

Students' inadequate academic preparation and limited financial resources

Only 14.8% of Licking County residents have a bachelor’s degree, compared to 23.4% of Franklin Country residents and 32.5% of the nation as a whole. The median household income in Licking County is $55,114 with 8.7% of families living below the poverty level. Approximately 40% of Ohio State Newark students receive federal Pell grants, a key indicator of low-income family demographics. In 2013-14, 54% of Newark students received some kind of aid, whether federal, state/local, or institutional (including both grants and loans) with the average amount of institutional aid of $2,981. Many of our students work long hours at part-time jobs as they pursue their studies. This factor must be taken into account as we schedule classes and events that are designed to engage students and support retention and graduation success.

A recent analysis of federal data by the Education Advisory Board reports that the percentage of Pell-eligible students at regional public universities across the nation increased from 33% in 2007 to 43% in 2012. This significant indicator suggests the students we serve will have even greater financial need in the future.

In addition, open access institutions such as Ohio State Newark serve students who are underprepared academically, which requires a significant increase in resources to provide remediation and strong student support programs to retain students through to graduation.


Public support and state funding for higher education

Following the last two recessions (2000 and 2008), state support for higher education across the nation has decreased and new formulae based on performance funding for higher education funding have been implemented by legislatures across the country. In Ohio, state share of instruction (SSI) is now based on performance funding that focuses on retention, course completion, and graduation.

  • In addition, the state of Ohio has implemented a tuition freeze during the current state budget biennium, and the Governor has established an Efficiency Task Force that has resulted in mandates to cut costs and redirect savings to students.
  • The high cost of higher education and student debt is also a concern of students and their families. Elected officials at the state and national levels are increasingly calling for more accountability and efficiency among the nation’s public higher education institutions.
  • Tuition and fees at Ohio State Newark make up approximately 55% of the campus’s revenue; therefore, a tuition freeze has a significant impact on the campus’s resources.

Competition for students by other educational providers

Increasingly, in the interest of saving money, students and their families are exploring higher-education options at Ohio’s community colleges, other state schools, online courses, and high school equivalency. Thus, competition for students has increased. As the production of high-school graduates declines in other areas of the state, the competition is likely to become even more intense.

Higher education researchers have found that students are increasingly pursuing “stackable credentials” that include community college two-year degrees, regional campuses’ associate’s degrees, four year degrees, and various certificates, with the goal of increasing their value to potential employers, as well as lowering the current costs of their education and any future debt. Ohio State Newark provides associate’s degrees to students who may or may not continue toward their four-year baccalaureate degrees which assists students with their credentials while seeking employment or additional educational opportunities.

The Newark campus is also impacted by the expansion of the state’s “College Credit Plus” program for high school students who take many of their college courses at their high schools rather than at the university campus.

The Internal Environment

Strengths

The Ohio State University brand

The Newark campus benefits from the brand name of The Ohio State University and its reputation for quality faculty, academic programs, and research while it also is known as a more affordable option for students in the region.


Affordability

The cost of attendance at Ohio State Newark is significantly lower than the cost of attendance at the Columbus campus, and the Newark campus offers institutional financial aid including scholarships and grants. In 2015, Ohio State Newark awarded $550,000 in merit and need-based scholarships, which constitute critical financial support for our students, approximately 40% of whom are Pell-eligible (an indicator of low-income family). In 2016, the campus implemented Senior Completion Grants as part of a national pilot program of the Association of Public and Land-Grant Universities (APLU), and approximately 1,000 returning students will receive $1,000 grants as part of The Ohio State University’s President’s new Affordability Grants initiative that now includes the regional campuses.


Land-grant mission and the role of regional campuses

Increasingly, President Drake is highlighting the land-grant mission of The Ohio State University, and affordable access to an Ohio State degree through the regional campuses has been identified as a critical factor in the land-grant mission of the university. Approximately one-third of all students who enroll at The Ohio State University campus in Columbus have changed to the Columbus campus from one of the university’s regional campuses, hence the critical role that the regional campuses play in Ohio State’s long-term student recruitment and success initiatives.


Access to Ohio State faculty and smaller classes

Students who attend Ohio State Newark have access to tenure-track or tenured faculty who are members of their departments that are headquartered at the Columbus campus. Due to the smaller class sizes at Ohio State Newark, students receive more individual attention from their faculty, and have more access to faculty. Students also have plentiful opportunities to engage in undergraduate research and other high-impact educational practices with faculty, all of which increase student engagement with the university, which, in turn, helps students persist in completing their degrees.


Student diversity

Ohio State Newark enrolls a diverse student body. Approximately 25% of our students are racial or ethnic minorities, and our students represent approximately 30 different countries of origin. Ohio State Newark is committed to closing the educational achievement gap among students of underrepresented ethnic and racial groups, as well as low-income students.

This year the campus developed a new Diversity and Inclusion Plan, working closely with all campus constituents, including the institution’s Diversity and Inclusion Advisory Council. One of the priorities of the Plan is to continue to increase the diversity of our students and increase efforts to recruit a diverse faculty to Ohio State Newark.


Alumni engagement

Many Ohio State Newark alumni are business and community leaders in the region and are passionate about the campus and are willing to support students through their involvement in targeted initiatives. Many support the campus through scholarships, service on the campus’s Board, and activities through which they provide mentoring for students.


Partnership with Central Ohio Technical College (COTC)

Ohio State Newark realizes cost saving by sharing facilities, services, and employees with COTC. This partnership serves as a model of efficiency for the state and nation, particularly during a time when the state legislature in Ohio is in the process of developing a model for efficiency at the state’s seven co-located regional campuses and two-year colleges.


Institutional finances

Ohio State Newark’s forward-thinking budgeting process is critical in this period of uncertainty regarding State funding, tuition freezes, emphasis on affordability, and mandates to identify efficiencies and savings. The campus’s revenue streams and endowments are positive, and its conservative budgeting and low debt should keep it on a sustainable fiscal path.


Campus facilities and parking

The physical plant of The Ohio State Newark is well-maintained and the grounds are meticulously maintained with expansive green space and overall positive aesthetic environment. Parking is available at no cost to students and visitors to the campus.


Housing options and student life

The campus’s new residence hall will increase on-campus housing opportunities for an additional 120 students in the fall of 2017 for a total of 300 beds. The new residence hall will include event space for up to 300 students, which will increase the capacity for student life events on campus and enrich the student residence and student life experience.

The renovation of Adena Hall will enhance our recreation and fitness facility and provide both residential and commuter students better wellness and fitness support.


Student success initiatives

Initiatives involving learning communities, faculty-mentoring, first-year programming and more, have succeeded in increasing retention and graduation rates. Data show that over the last three years, we retained first-generation students who participated in our Buckeye Generation Learning Community (BGLC) at a higher rate than we retained first-generation students who did not participate in the BGLC. Furthermore, BGLC students also had higher grade point averages than did their other first-generation peers. The campus also established an Engineering Learning Community two years ago, and participation is strong.

  • In 2015, the campus hired an additional professional staff member and began participating in a national initiative to improve graduation rates among low-income students through a pilot program known as the Senior Completion Grant Program (an initiative of the Association of Public and Land-Grant Universities) that involves the development of policies and practices related to financial aid, advising and other initiatives to reduce financial stress for low-income senior students and to support them so that they complete their degrees in their final year of studies.
  • Ohio State Newark is also engaged in a retention/advising project with the larger university as part of a national initiative to increase student retention through the use of predictive analytics. Newark advising staff will be working with mentors at other universities at the national level to learn about and apply best practices that have been identified to increase student retention and graduation success.
  • Another initiative designed to address student retention through faculty engagement is a pilot Faculty Mentoring program that was initiated this year as part of the university’s first year student experience curriculum.
  • In order to address the state’s call for greater efficiencies and savings, the Newark campus, as well as all university units, will establish an Efficiencies and Savings Committee with the goal of identifying savings that may be reinvested in programs and services that support student success. It is anticipated that Ohio State Newark will be required by the university to identify approximately $1.3 million in efficiencies and savings over the next four-to-five years.


Teaching and Learning Institute

The University Teaching and Learning Institute is now firmly established and includes representation from the Newark campus.


Respect from regional employers

A 2012 market analysis found that employers in the region see the campus as an asset to the community. Employers cited the campus’s quality, cost-effectiveness, location, facilities, accessibility, and partnership with Central Ohio Technical College as strengths.


Graduates' satisfaction with their experience at Ohio State

Approximately 85% of students who graduated from Ohio State in 2015-16 and who started at the Newark campus indicated that they were “Satisfied” or “Somewhat satisfied” with their overall experience as a student at Ohio State. Likewise, 67% agreed strongly or somewhat that the benefits they received from attending Ohio State were worth the financial costs to them and their families.


Weaknesses

Housing options

Although the campus will open a new residence hall in the fall of 2017 that will increase our campus housing capacity to 300 students from 180 students currently housed, the demand from students who desire a residential campus experience continues to increase.


Engagement of commuter students

There are challenges in engaging commuter students who hold jobs and have other commitments away from campus. We know from the data that engaged students are more likely to be retained and to complete their degrees.


Dining/food services options

Dining and food options on campus are limited because of a lack of customer volume.


Access to the campus’s wireless network

Access to the campus’s wireless network is not reliable and the network is not integrated into the university’s network.


Classroom and laboratory space

The campus has a master plan to address deferred maintenance and has received state capital funding for critical deferred maintenance projects, but there is a strong need for more classroom space as well as laboratory space for STEM teaching and research. Much-needed renovations to the campus’ oldest building, Founders Hall, face challenges due to lack of swing space.


Curricular offerings and degree programs

Ohio State Newark is limited in the number of degree programs that may be completed here, as well as in course offerings toward the four-year degree. These limitations force many place-bound (and other) students who might prefer to remain on the Newark campus to change to the Columbus campus to complete their degrees.

Demand for STEM courses is increasing, and the campus is having difficulty offering enough of them to allow students to complete their degrees in a timely manner. Additionally, although the state’s demand for engineers, especially in computer-related fields, is increasing, the College of Engineering has not been able to accommodate all students on the Columbus campus who are interested and qualified for its programs.


Regional campus as "second choice"-a perception held by some students and families

The dean/director of the Newark campus is working closely with the university’s senior leadership in the areas of marketing and communications to integrate the regional campuses into the overall university’s recruitment strategy in a positive and pro-active way in order to communicate the strengths of attending Ohio State at one of the regional campuses.


Student success-retention and graduation

The overall four-year graduation rate for Ohio State Newark’s 2013 cohort of first-year full-time students was 16.9%, and the overall, first-to-second-year retention rate for the 2016 cohort of full-time first-year students was 68%. The graduation rate was lower for African American students (5.7%) and Hispanic/Latino students (19%).


Faculty training in teaching methods

Many faculty have little training in teaching, and are unaware of techniques that neutralize cultural biases in their pedagogies. Fortunately, most, if not all, of the faculty are interested in continually improving their teaching skills.


Graduates' debt

Approximately 38% of 2015-16 Ohio State graduates who started at the Newark campus reported that they would have more than $30,000 of debt that they will be personally responsible for paying upon their graduation. That percentage is similar to the percentages for the Lima and Mansfield campuses (39%, and 38%, respectively), and is much higher than the percentage for the Columbus and Marion campuses (25% and 23%, respectively).